Structured Data (JSON-LD)

Introduction

Structured data is a standardized format (JSON-LD) for providing information about a page and classifying the page content.

Why it matters

It enables special search result features and enhancements, like Knowledge Panels, Recipe Cards, or Product Reviews. It also helps AI agents (like ChatGPT) understand exactly what your business is.

Where it appears

  • Google Rich Snippets
  • Knowledge Graph
  • AI Agent Context

Implementation

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "SeeSite",
  "url": "https://example.com"
}
</script>